ServDes Conference blog

Epilogue “Business Model Innovation”

For years, many organizations had a sound and healthy business model. Nowadays, as a result of drastic changes, organizations find out that their current business model does not work anymore. The financial crisis, changing consumer behavior, the Internet and (free) access to information and knowledge changed the rules of doing business. Traditional business models become outdated and create the urge for new and
innovative business models.

Thinking about business models is more important than ever. 15 years ago, many industries were dominated by one single business model. Now different models are intertwined. Market opportunities are enormous if pictured properly and played into correctly. Examples like Apple, Google and Skype illustrate that the scale and the speed with which innovative business models change the industrial landscape are greater than

During the UnConference session “Business Model Innovation”, the participants discussed how to systematically invent, design and implement powerful new business models. The big interest was how to question, challenge and transform old and outmoded business models and how to turn visionary ideas into game-changing business models that challenge the establishment.

Camilla van den Boom from Business Models Inc. ( explained an approach how to systematically understand, design and implement (new) business models. She opened a discussion on market trends and forces that hit almost any business or sector. She took the participants on a journey through the landscape of business models and showed what business modeling is all about. The participants
worked with various strategic questions related to their own business models and presented various scenarios in front of the group. The participants finally drew up their own future business model.

Quotes of the participants:

“It was great to participate in the Business Modeling session. I am (re)designing my business at the moment, and I got to see the relationship between the context, my ambition, my target group and the way I will generate revenue. I will bring this back to my colleague and work this out in detail.”

“This was very useful, even though very irritating. Business modeling in this way pinpoints very clearly what I have neglected in my business during the last six months. Now it is time to shape up and make sure that we will perform the way we can. Due to this UnConference Business Modeling session, I now have a clear format how to approach these issues.”

/Camilla van den Boom