Paper NO.70: A Value-based Approach to Co-designing Symbiotic Product-service system

Paper NO.70

A Value-based Approach to Co-designing Symbiotic Product-service system
Yoonyee Pahk, James Self, Joonsang Baek

Abstract
For a sustainable service system, the symbiosis of stakeholders is one of the critical factors. In that the symbiotic relation between stakeholders can be sustained based on the mutual benefit, exchanging value in a reciprocal way is significant. However, it is a challenge to generate symbiotic solution producing mutual value in service system design due to the complexity of the network, involving the different interests of stakeholders. This study motivated from the new perspective on value exchange in terms of Product Service System and developed the Value based co-design model (VCM). It is the methodological model for generating symbiotic solution through value exchange between stakeholders with new perspective on the resource. The model is applied to the PSS workshop for promoting sustainable food production and consumption. Finally, the insights about the model in terms of generating symbiotic solution and the designers’ role in this specific model are discussed.