Paper NO.90: Service design for social!innovation: the promotion of active aging in Rio de Janeiro

Paper NO.90

Service design for social!innovation: the promotion of active aging in Rio de Janeiro
Carla Cipolla, Maíra Prestes Joly, Beatriz Watanabe, Fernanda Zanela, Márcia Tavares

Abstract
The article explores the territory of Service design for social innovation. More specifically, it discusses Service Design as a design approach that may facilitate social change, when it creates conditions (enabling systems) that promote social innovation. The theme of aging exemplifies a social issue that can be addressed through the design for services towards active aging. As methodology, this study is based on a literature review of key definitions in Service design for social innovation and active aging, as well as on a case study divided in two parts: a design exploration with undergraduate students under the proposed approach and a description of an actual service model that validates it. As results, the article provides evidences of a social approach to Service Design, based on the creation of socially innovative services towards active aging, designed to rely on older people as active protagonists of their own well-being provision.