Exchanging Knowledge

The second ServDes Conference was held in Linköping, Sweden on 1-3 December 2010. It was hosted by Linköping University. The theme for ServDes.2010 was ExChanging Knowledge. ExChanging Knowledge is about investigating the fundamentals in Service Design and challenging the knowledge inherited from the disciplines which Service Design has grown out of. ExChanging Knowledge refers both to integrating knowledge from other fields and the ongoing conversation between conference participants with their various roles of consultants, students, in-house staff, clients and academics.


Paper category
Blomkvist, J & Holmlid, SService prototyping according to practitionersFull paper
Cantù, D & Simeone, GCreating scenarios for regional projects. An ongoing strategic and service design practical approach for multifunctional and collaborative food networksFull paper
Clatworthy, SService innovation through touch-points: the AT-ONE touch-point cardsFull paper
Freire, K & Sangiorgi, DService design & healthcare innovationFull paper
Haukkamaa, J, Yliräisänen-Seppänen, P & Timonen, ECharacteristics of value co-creation in a learning environment by service design and service-dominant logic frameworksFull paper
Sangiorgi, DTransformative Services and Transformation DesignFull paper
Viña, S & Mattelmäki, TSpicing up public journeys – Storytelling as a design strategyFull paper
Wetter Edman, KThe concept of value in design practice – an interview studyFull paper
Bau, RTen Strategy Paradoxes in Service Innovation and DesignConceptual paper
Bergema, K, Valkenburg, K, Kleinsmann, M & de Bont, CExploring networked innovation; Results of an exploration and the setup of an empirical studyConceptual paper
Holmlid, SThe design value of businessConceptual paper
Teal, G, Macdonald, A & Moynihan, PAdapting service design tools to facilitate interdisciplinary research collaborationsConceptual paper
Anderman, E-K & Frössen, CSVID city moveCase
Ankerblad,E & Norelius, MHälsokollen: Design methods for creating services that support longterm behavioural changeCase
Bailey, SInnovating implementation and design of services within the public sectorCase
Drummond, S & Currie, LService Design: social innovation is our motivationCase
Freij, ÅTowards a practical application of innovation theory for financial services firms – a quick step from academy to toolingCase
Hempe, E-M, Dickerson, T, Holland, A & Clarkson, P JHealth and social care services for people with complex needs: The role of contextual knowledge for the design processCase
Stickdorn, M & Zehrer, AService Design for tourism SMEs - The concept of service design and its application on the Alpine Zoo in Innsbruck, AustriaCase
Widmark, EPlan, Design, Explore & Reflect – Customer relevance in bank services through action researchCase
Zamarato, MAlternate reality games and participatory storytelling beyond entertainment: new and more effective ways of triggering people and creating communitiesCase
Blomkvist, J, Holmlid, S & Segelström, FService Design Research: Which direction do we want it to take?Workshop
Emilson, A & Seravalli, AService design for social innovation: a strategic approach to strengths and weaknessesWorkshop
Fields, SService Architecture Review MethodWorkshop