We are really glad to announce that, after the online parenthesis due to the pandemic, we are planning to host ServDes2023 back in presence!

And the great news is that the next international conference will be held in Brazil, in Rio de Janeiro in July 2023, co-organised by Coppe-UFRJ | Federal University and PUC-Rio | Pontifical Catholic University of Rio de Janeiro, with the collaboration of Livework Brazil.

We congratulate the new hosts and we will send more news soon!

Call for ServDes.2023 proposals

The ServDes conference committee welcomes proposals to host the Service Design and Service Innovation conference, ServDes.2023. This will be the 8th edition of the biannual ServDes conference, following Oslo (2009), Linköping (2010), Helsinki (2012), Lancaster (2014), Copenhagen (2016), Milan (2018) and Melbourne (2021). ServDes is the premier research conference for exchanging knowledge within Service Design and service innovation studies. It is a biannual conference with the aim of bringing researchers and practitioners together to discuss, share and evolve the emerging discipline of Service Design, and design-related service innovation. Proceedings from the conference are published open and online, and their availability for readers and indexers is guaranteed by Linköping University Electronic Press.

We welcome applications from institutions with a proven history of research and/or education in or related to this field and a relatively active local environment to deepen understandings and practices of Service Design.


Your proposal should answer some basic questions, to be part of the selection process, and be around 2000 words long:

Where: information on the hosting organisation and city (why there?) and accessibility (can delegates easily get to the conference venue?)

Who: who is the organising committee (Is there the required capacity and expertise? what are the ongoing and past topic-related projects, publications or education activities?) including a documented commitment from a local research group/team and the host institution (Is there the required commitment and support?)

What: what is the proposed theme of the conference (How is it relevant for the development of the field?), any idea for its possible format and publication options beyond the proceedings, and potential social program

Why: why do you want to organize the conference (What is the interest in relationship to service design and service innovation)

When: when will the conference be held, and how does those dates fit with other conferences and deadlines in 2022-3 (does the timing fit?)

How: information on facilities, accommodation and supporting services (conference services, transport, IT, etc.) (does the location has all the necessary facilities and resources?)

How much: costs, estimated number of participants and possible conference fee (Is it sustainable and accessible?) plans for sponsorship.

Proposals to host ServDes.2023 should be sent to, no later the 31th of January 2022.
The decision for a venue will be made by the end of March 2022.

Servdes.2014 archive

The Servdes.2014 conference ran from 9-11 April 2014. Check back later for papers and proceedings.


ServDes2014 explores how Service Design is contributing to ‘Service Futures’ and how it is developing as a field of research and practice. Download the ServDes2014 programme with paper and workshop abstracts.


Find out what's on the schedule and plan your must-see events for days 1, 2 and 3 of ServDes. 2014.

Travel & Accommodation

ServDes2014 will take place at ImaginationLancaster (Lancaster University). Find out how to get here and where you can stay once you've arrived.

Conference organising committee


Daniela Sangiorgi, Chair
David Hands, Co-Chair
Emma Murphy, Co-Chair
Pam Hearne, Administration
Rachel Cooper, Design Journal

Lancaster University Management School:

Katy Mason, Advisor
Martin Spring, Advisor

Servdes. sponsors


  • 05 February 2021, 05:23
    Yes! It is one upside to having a virtual event and we are so glad you enjoyed it.
  • 03 February 2021, 14:26
    #servdes2020 crowd: ice breaker question- What are you reading, watching or listening to at the moment? #servicedesign