ServDes 2014 theme is about Service Futures.
The services we currently have influence they way we live, move, learn or socialise. The way we conceive and develop the future of services will influence our own future. Also the concept of service has evolved and expanded from just an economic sector or an addition to products to a way to approach and think about innovation. How are designers contributing to service futures? How is the new understanding of service influencing their work? Where is Design for Service heading to?