ServDes Conference blog

Tourism and Service Design

Markus & Adam from WorkPlayExperience and Marc from MCI and Destinable team up to offer an afternoon packed with service design insights and lots of fun.

Instead of only talking about, we’ll be working with the Customer Journey Canvas and theatrical tools to quickly map your journey towards Linköping, find common patterns among these and try to understand what went wrong at your pain points. While doing so, you will learn extremely effective iterative methods of service design thinking on the example what all of us are in Linköping: tourists.