ServDes ServDes

Registration is now open

The Registration for the ServDes2016 conference is now open.

The registration form can be found here

The deadline for early bird registrations is March 15.

The conference has a special agreement with some hotels in the area.

24.5.2016
11:00 - 13:00
Registration
13:00 - 13:30
WELCOME to the SERVDES2016 Conference
13:30 - 15:00
Keynote Speaker Christian Bason
15:00 - 15:45
Coffee break
15:45 - 17:40Panel: Service Design Education
Facilitators: Suzan Boztepe and Erik Grønval
Participants: Christian Bason, Stefan Holmlid and Nicola Morelli
ROOM B
Short paper session - Collaboration, Co-design
Chair: Eduardo Staszowsky
ROOM D
Short paper session - Service Design Tools
Chair: Lianne Simonse
ROOM C
Short paper session - Public Services Organisations and Knowledge
Chair: Daniela Sangiorgi
ROOM A
Adam Thorpe, Alison Prendiville and Kathryn Oliver: Learning together by doing together – building local government design capacity through collaboration with design educationAlastair Macdonald, Colin Macduff, David Loudon and Susan Wan: Service ecology: design issues for hospital infection prevention and control trainingYvonne Yeo, Jiaying Chew and Jung-Joo Lee: Towards Sustainable Impact after University-Government Design Projects: Case of Worker Services in Singapore
Maja Frögård: Negotiating matters - supporting agonistic pluralism in community planningYong Se Kim: A Representation Framework of Product-Service Systems for Classification of Manufacturing Servitization Processes and Design SupportStefan Holmlid and Petra Björndal: Mapping what actors know when integrating resources: Towards a Service Information Canvas
Lara Clare Casciola, Maria Crucera Vasco, Esben Grøndal, Andreas Jonsson, Nicola Morelli, Amalia de Götzen: Overlapping research and design phases through participatory startegiesKatarina Wetter Edman and Lisa Malmberg: Experience and expertise: key issues for developing innovation capabilities through service designBertil Lindenfalk and Andrea Resmini: Blended spaces, cross-channel ecosystems, and the myth that is service
Jan Eckert: Empowering Stakeholders – Simulation Games as a Participatory MethodGert Pasman: Design fiction as a service prototyping approachMattias Arvola and Stefan Holmlid: Service Design Ways to Value-in-Use
18:00 - 18:30
Drinks
25.5.2016
09:00 - 10:30Creating together and participating
Chair: Katarina Wetter Edman
ROOM C
Tools/approaches to service design
Chair: Francesca Rizzo
ROOM A
Design for Social Innovation
Chair: Stefan Holmlid
ROOM B
Mika Yasuoka-Jensen and Takahito Kamihira:
How participation is practiced? –Extension of Participatory Design Model
Ida Maria Haugstveit, Ragnhild Halvorsrud and Amela Karahasanovic: Supporting redesign of C2C services through customer journey mapping
Carla Cipolla, Maíra Prestes Joly, Beatriz Watanabe, Fernanda Zanela and Márcia Tavares:
Service design for social innovation: the promotion of active aging in Rio de Janeiro
Jorik Hepworth, Ingrid Mulder and Maaike Kleinsmann:
Design for Liveability: Connecting Local Stakeholders as Co-creative Partnerships
Heloisa Candello, Claudio Pinhanez, David Millen and Silvia Bianchi: Applying service design tools to explore new financial services for poor microbusiness owners
Jos van Leeuwen, Dick Rijken, Iefke Bloothoofd, Eefje Cobussen, Bram Reurings and Rob Ruts:
Thematic Research in the Frame Creation Process
Jotte De Koning, Marcel Crul and Renee Wever:
Models of co-creation
Mark Green, Paul Rodgers and Andy Tennant:
Disrupting Service Design
Laura Warwick and Robert Young: The role of Design as a critical friend to Voluntary Community Sector
10:30 - 11:00
Coffee break
11:00 - 12:30Workshop - The practice of Service Design
Facilitator: Designit
ROOM B
Value Co-creation
Chair: Lara Penin
ROOM C
Public services, organisation and data
Chair: Lia Patricio
ROOM A
Zagros Hatami and Tuuli Mattelmäki:
Facilitating service interactions with design games
Helena Polati Trippe, Lais de Almeida and Iban Benzal Munoz:
Towards diffuse forms of public governance: service design, open data and disruption in the private rented market
Yi-Fang Yang, Shu-Shiuan Ho and Tung-Jung Sung:
Co-Creating Value: Customer Engagement through Virtual and Physical Channels
Francesca Rizzo, Alessandro Deserti and Onur Cobanli:
Service Design in public sector: boosting organisational change through design
Katrin Mathis and Felix Köbler:
Data-Need Fit – Towards data-driven business model innovation
12:30 - 13:30
Lunch
13:30 - 15:00Panel - Discussing Service Design - SDIN
Facilitator: Daniela Sangiorgi
Participants: Stefan Holmlid, Lia Patricio, Katarina Wetter Edman
ROOM B
Creating together and participating
Chair: Alastair MacDonald
ROOM C
Tools/Approaches to Service Design
Chair: Simon Clatworthy
ROOM A
Servitization
Chair: Yong Se Kim
ROOM D
Yoonyee Pahk, James Self and Joonsang Baek:
A Value based Approach to Co-designing Symbiotic Product-Service System solution
Annita Fjuk, Birgitte Yttri and Knut Kvale:
Preparing the organisation for change by using service concepts
Giulia Teso and Andrew Walters:
Service implementation: a framework to assess readiness of manufacturing SMEs
Otso Hannula and J. Tuomas Harviainen:
Efficiently Inefficient: Service Design Games as Innovation Tools
Eunji Lee:
Service Design Challenge: Transitioning From Concept to Implementation
Giulia Calabretta, Christine De Lille and Caroline Beck: Service Design for Effective Servitization and New Service Implementation
Sumit Pandey and Swati Srivastava:
Knowledge brokers in service design: lessons from organisational studies
Tim Overkamp and Stefan Holmlid:
Views on Implementation and How They Could Be Used in Service Design
15:00 - 15:45
Transfer to Mindalb/DDC
15:45 - 16:00
Coffee break at DDC
Coffee break at Mindlab
16:00 - 16:25
Introduction DDC
Introduction Mindlab
16:25 - 17:50Sasha Abram, Bianca Mediati and Sabina Popin: Current States: mapping relational geographies in service designLouise Helmer Nielsen, Pernille Have ( SKAT)
How service design can contribute to creating better tax services
Robin Oosterholt and Lianne Simonse
Service Pathway: A Case Study of Business Model Design in Healthcare
Paola Pierri, Laura Warwick and Jake Garber: Embedding design in a mental health network
Anya Ernest and Katarina Wetter-Edman:
Exploring the pupil-student transition through customer journeys
Antonio Starnino, Clio Dosi and Matteo Vignoli:
Designing the future, Engineering Reality: Prototyping in the Emergency Department
17:50 - 18:30
Discussion
18:30 - 19:30
Transfer by boat
19:30
Dinner at Spiseloppen
26.5.2016
09:00 - 10:30
Keynote Speaker Per Anders Hillgren
10:30 - 11:00
Coffee break
11:00 - 12:30Design Thinking/Perspectives
Chair: Janne Valtteri
ROOM B
Service Dominant Logic
Chair: Carla Cipolla
ROOM A
Healthcare and wellbeing
Chair: Kirsikka Vaajakallio
ROOM C
Christina Knudsen and Emilie Møllenbach:
Chaos Generation Managed Through Design Thinking: a Task Model for the Design Professional
Nicola Morelli and Amalia de Götzen:
Service Dominant Logic. Changing perspective, revising the toolbox
Daniel Carey, Paul Rodgers, Andy Tennant and Katie Dodd:
Mapping Care: A Case Study of Dementia Service Provision in the North East of England
Jocelyn Bailey:
A view from the other side: UK policymaker perspectives on an emergent design culture
Nina Costa, Lia Patrício and Nicola Morelli:
Revisiting PSS and Service Design in the Light of SD- Logic
Sanya Khanna and Shaon Sengupta:
People Centred Healthcare Service Delivery - By People for People
Johan Blomkvist, Simon Clatworthy and Stefan Holmlid:
Ways of seeing the design material of service
Daniela Sangiorgi, Jung-Joo Lee, Deniz Sayar, Don Allen and Nick Frank:
Moving towards Service Dominant Logic in Manufacturing Sector: Development of a Tool for Inquiry

Josina Vink, Katarina Wetter-Edman, Bård Tronvoll and Bo Edvardsson:
Understanding the Influence of the Co-Design Process on Well-Being
12:30 - 13:30
Lunch
13:30 - 15:00PhD Session
Facilitators: Anna Meroni and Nicola Morelli
ROOM D
Service Innovation
Chair: Tuuli Mattelmäki
ROOM B
Tools/approaches to SD
Chair: Heloisa Candello
ROOM A
Healthcare and wellbeing
Chair: Emilie Møllenbach
ROOM C
Masanao Takeyama, Kahoru Tsukui, Hiroshi Yamaguchi and Kanako Matsuo:
Design-Driven Service Innovation: Introducing Techniques for Changing the Meaning of a Service
Johan Blomkvist, Annita Fjuk and Vasilisa Sayapina:
Low Threshold Service Design: Desktop Walkthrough
Fábio Evangelista Santana, Luiz Lopes Lemos Júnior, Ivo Rodrigues Montanha Junior, Marcelo Gitirana Gomes Ferreira and Fernando Antônio Forcellini:
A service development process framework for services including people with disabilities
Asbjørn Følstad and Knut Kvale:
Delightful or efficient? How service recovery affects customer experience
Johan Blomkvist, Tim Overkamp and Stefan Holmlid:
Research in the First Four Service Design and Innovation (ServDes) Conferences
John Magnus Roos:
Democracy and Design in Sweedish Personal Assistance
Dimitra Chasanidou and Amela Karahasanovic:
Visibility of ethics for open innovation platforms
15:00 - 15:45
Coffee break
15:45 - 17:00
Closing session