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Just a few days to go…

… before the conference starts and Linköping has been covered in a beautiful layer of snow. The temperature has been around -5 degrees Celsius the last few days and current forecasts places the temperature during the conference between -2 and -10. If you want to check the weather in advance of the conference, you’ll find […]

Defining the designerly approach from scientific and practical insights

What we would like to share with you We live in a rapid changing world with ever advancing and high potential technologies. We face depletion of our main energy sources and many other ecological and economical crises. The world as we know it, demands breakthrough societal innovations which will benefit current and future generations, which […]

Design Thinking as Management Approach in Service Design

That is nothing new in saying that the world is changing really fast in the past decades. But what can’t one ignore is that it affects every single aspect of our lives. The globalization brings challenges to enterprises in achieving new markets, technologies ask companies for continuous innovation and to handle with all these changes […]

Tourism and Service Design

Markus & Adam from WorkPlayExperience and Marc from MCI and Destinable team up to offer an afternoon packed with service design insights and lots of fun. Instead of only talking about, we’ll be working with the Customer Journey Canvas and theatrical tools to quickly map your journey towards Linköping, find common patterns among these and […]

Evidence Informed Practice

What we would like to share with you? We hope participants will be interested in debating what counts as evidence, sharing how they use evidence in their own practice as well as discussing the ethical implications of not using evidence as part of their professional practice. This discussion will offer insights into how we can […]

Design – a way of highlighting the patient and user perspective in the public sector

Introducing policies for freedom of choice in the public sector are more often applied today than some decades ago. In Sweden we have seen pharmacies, health care, elderly care, schools etc. opened up for competition and policies for freedom of choice. This development highlights the user perspective in those services. Health care, and other public […]

Service design evaluations

Calling all service designers! My research involves the development of a service design evaluation method, and I am planning to run an evaluation workshop on the afternoon of 2nd December as part of the conference. Whilst this could be a rather dry re-run of a previous case study, how much more interesting it will be […]

New sponsor: Almega

Our latest sponsor is the employer and trade organisation for the service sector : Almega. Almega spearhead development for their member companies in all matters regarding employer-staff relations as well as in public policy issues. As such Almega is one of the most important policy and strategy players within the service sector in Sweden. Welcome […]

Business model innovation

For years, many organizations had a sound and healthy business model. Nowadays, as a result of drastic changes, organizations find out that their current business model does not work anymore. The financial crisis, changing consumer behavior, the Internet and (free) access to information and knowledge changed the rules of doing business. Traditional business models become […]

New sponsor: Twingly

Our latest sponsor is a company which should delight our twittering visitors: Twingly. Linköping-based Twingly is providing access to their great tools for keeping track of tweets regarding the conference. We will be running Twingly Live publicly during the conference so you can keep track of #servdes-tweets without having to use your computer or phone. […]

Confirmed presentations

Daniela Sangiorgi, Simon Clatworhty, Tuuli Mattelmäki, strategy paradoxes, networked innovation, social innovation, financial services.This is some of the content of the programme of ServDes.2010. All confirmed presenters and titles can be found at the papers page.

Get a room

If you have a topic you’re interested in discussing during the unconference day on December 1st, you can host one of the rooms at the campus venue. This is an opportunity to have a whole day dedicated to your special interest and to share that with others. As a host you will get the opportunity […]